Letv Sports has inked a 5-year strategic deal with the sports bureau of Taiyuan, China for the rights to present Taiyuan International Marathon.

Under the deal, Letv Sports, with the objective to make the event an IAAF Gold Road Race, will exclusively undertake the event for 5 years, covering management, operations, broadcast, business development and publicity.

“Running is an important part of Letv Sports’ layout in sports event operation, and partnering Taiyuan International Marathon...marks the strategy has been implemented”, said Qiu Zhiwei, a VP at Letv Sports.

Gao Bo, the head of Taiyuan Sports Bureau, commented that“the participation of Letv Sports will eventually lead Taiyuan International Marathon to a different event with unique game experience”.

Letv Sports, as a heavy spender in sports broadcast markets in recent months, has showed the ambition in marketing sports events since bringing the International Champions Cup to China in July.

Source: CCTV Network