Japanese sportswear provider Asics has reached a sponsorship deal with 2015 Beijing Half Marathon to be held in Bird’s Nest on November 8th.

Under the deal, Asics becomes an official partner and the exclusive sports equipment provider of the event. However, no terms of the agreements were released.

“This is the first time that Asics has officially sponsored road races in China”, said Huang Zehui, the managing director of Asics China.

“As a leading brand in sports, we have been underlining the excelsior professionalism, which is great fit to Bird’s Nest Half Marathon”.

2015 Beijing Half Marathon, with 8,000 runners to compete, has also sealed deals with sponsors including water brand Ganten, Sunshine Insurance Group and Beijing Kerry Hotel.

2015 Beijing Half Marathon, co-hosted by Beijing Sports Competitions Administration Center along with National Stadium Limited and Inter Sports, will be the first half marathon to be launched by 21 Run, a dedicated road race platform jointly established CCTV, Inter Sports and Yangzhou Marathon.

Source: ifeng