Chinese badminton superstar Lin Dan launched his personal brand named Intimate by LIN DAN on Tuesday.

The brand currently covers men’s underwear and Lin Dan himself also serve as a spokesmen of his products.

Having announced the launch of the brand on Sina Weibo, Super Dan also showed up at the ribbon-cutting ceremony for his first Flagship shop based in Sichuan Province.

In addition, Intimate by LIN DAN are also available on Tmall, the largest e-commerce platform in China.

“This is my own brand in one hundred percent. I’m really as excited by the idea to create it and it’s birth today as I won the first world championship”, Lin Dan said at the ceremony.

In fact, the former Olympic Champion, who triumphed in 2008, had started preparing for the establishment of his own brand since last year when he published a call for logo design for his to-be-launched personal brand on Sina Weibo.

Source: Ifeng