Former Sheffield United player and Chinese soccer star Hao Haidong alongside Beijing Media Group became shareholders of Beijing Football Star Investment Limited after reaching agreements with the Beijing-based soccer-oriented investment enterprise on last Friday.

Under the partnership, the sides will work together in promoting grassroots soccer, which is led by a city league named Enterprise Cup, together with youth training projects in various Chinese cities.

More specifically, the 45-year-old has been named the managing director of Beijing Football Star Investment Limited and director of the company’s youth training programs with full authority to organize training camps and select youth players.

In addition, Beijing Media will play its role in promoting the Enterprise Cup and youth training camps in the country by getting them more media exposure.

As part of the working plan, the company will focus on improving the event system of the city league with objective to make it a leading grassroots soccer league in the country.

Source: ifeng