China’s Rastar Group has announced that it has set up a sport unit, EZ Sports, after its Hong Kong unit’s 64.348 million euro acquisition of 50.1 percent stake in Spanish football club Espanyol, according to a news reports from Enorth.com. 

“The acquisition will create a broader effort for Rastar Group. Apart from ensuring the financial stability of the Barcelona-based club, our group will team up with Espanyol and focus on the exploitation of Chinese market through soccer training and travelling and sponsor advertising service,” Yang Nong, executive assistant to CEO of Rastar Group said in an interview. 

The newly-established sports unit will be in charge of sports business development, including sports marketing, sports media and sports travelling. 

The set-up marks the emerging of specialized platform which is centered on sports marketing and sports service. 

The head of EZ Sports said that the first step for EZ Sports is to create a cross-border sports marketing agency based on its “internet + sports” strategy through the introduction of European sports marketing system and leveraging expertise of EZ Medias on online marketing. 

Source: Sports Enorth