ORG, a Beijing-based packaging company, announced last night that they had signed a partnership contract with Delaware North Companies to promote hockey team Boston Bruins in China.
According to the contract, ORG will become the exclusive official marketing partner of Boston Bruins. In the future, young Chinese players will access matches, summer camps and professional training in the USA and the team will send executives, coaches, and star players to promote hockey in China. The contract also includes ORG’s marketing rights and interests. Analysts says that the partnership is the first important step of ORG’s “package plus sports” philosophy.
As reported, 10 days earlier, in a deal worth RMB 149 million, ORG bought a 27% packaging stake in the COFCO Group, China's largest food processing manufacturer and trader. In early June this year the company invested in Sport8, a start-up founded by Huang Jianxiang, the famous sports critic and Wesley Sneijder, a Dutch professional footballer. ORG has also accumulated rich sports resources by supplying Red Bull and Tsingtao Beer in sports sponsorship.
Source: China Securities Journal
Proofread by John Devlin