Hualu Sports, a subsidiary of the Beijing-based Hualu Baina Film & TV Co.(HBN), has reached an agreement recently with BTV that they would provide a real-time broadcasting of La Liga, the top professional association football division of the Spanish football league system. Chinese fans will have access to the live broadcasting of Real Madrid vs. Barcelona on BTV on the early morning of November 22th.
Hualu Sports is a joint venture launched by Hualu Baina and Blue Flame on June 10th. At present, the venture has acquired the 15-year operation rights of Europe's premier professional basketball league in China. In addition, the sports company has galvanized many business dialogues including co-operations between Skyworth and Team China, Gionee and CFA, and Red Bull and CSL.
This agreement makes BTV the first satellite television to broadcast La Liga in China. The television will start from the match Real Sociedad vs. Sevilla tomorrow. Every round, there will be two matches broadcast on BTV.
Source: Xinhua News