PPTV, a leading Chinese video service provider, has extended its partnership with Premier League giants Liverpool FC which will see the Shanghai-based company become the TV and STB partner of the Reds in China from January 1st 2016.

In an effort to boost the presence of Liverpool FC in China, former legend Robbie Fowler was also in attendance at the ceremony.

Under the agreement, PPTV will launch a Liverpool-themed TV set next year with a limited release of 5000 customized units. These TV sets will feature limited-edition logos on the surface and exquisite wallpapers when booting.

As well as content promotions, PPTV will also air first-hand news and exclusive video clips of Liverpool FC across its various channels, which include news information, match highlights and player updates.

Additionally, PPTV will also provide the fans with exclusive videos from Liverpool TV and interviews with players through a specialized online channel.

Announced in February 2015, Liverpool FC initially struck a one-year partnership with PPTV on media content.

Source: Shanghai Online

Proofread by John Devlin