Chinese sportswear brand Xtep announced on Thursday that it has become an official partner to support Tianjin Team to compete in the 13th National Games, expected to run from August 27 to September 8 in Tianjin.
Under their partnership, the sportswear firm will be responsible for design of the 710-athlete team’s bespoke outfit, whose primary color is blue. This is the fourth time for the brand become involved in the Games.
Xtep, engaged in the design, development, manufacture and sales of athletic shoes and sporting goods, was also an official sponsor of the 2017 International Champions Cup China.
The Games, China's most prestigious national competition, will be held in Tianjin in August this year. The Tianjin Games in August will be the 13th Games, and will feature 31 sports and 341 events over the duration of this summer.
The Games sponsorship also include companies like China Unicom Tianjin, Sinopec and Qiaodan Sports.
Proofread by William Logsdon