China’s leading car services provider, eHi Car Services, has entered a sponsorship deal with Chinese Super League (CSL) side Shanghai Greenland Shenhua Football Club.

The two sides announced their wide-ranging partnership at a joint press conference in Shanghai on March 4, which was attended by Cai Lihong, Executive Vice-President of eHi Car Services and Xu Wei, Deputy General Manager of Greenland Shenhua. 

Under the partnership, the two parties are committed to establishing a steady and win-win long-term partnership. They have reached an agreement to work on a wide range of issues including brand promotion, club development and fan interaction. 

“As a Shanghai-based company, we are very glad to partner with a local football team. Our shared values and cultural background make us a perfect match,” said Cai Lihong. 

As one of the oldest professional football clubs in China, Shanghai Greenland Shenhua FC has been steadily developing for 23 years and accumulated a large fan base in China.

Source: ceweekly.cn

Proofread by John Devlin.