The FISE World Series (FWS) 2016 recently announced, at a press conference in Paris, that Honor, an entity of Chinese telecom giants Huawei, is to be the event’s new presenting partner.

Wang Xiaodong, sales director at Honor, said the deal will give the Chinese brand opportunities to promote their products on a global stage.

“FWS, as the world’s second biggest action sports event, has tremendous influence and appeal among people in both China and the world. Partnering with FWS is an opportunity for Honor to present the brand across the globe.”

“Athletes in action sports bravely stick to what they love and fear no difficulties or challenges, which are the identical values that Honor hold,” Wang continued.

Honor is a smartphone brand as part of the Huawei Group. The brand has been a partner of FWS since 2014 when Honor sponsored FISE’s debut in Chengdu.

FWS is a worldwide action sports event that assembles top athletes in BMX, Skateboarding, Mountain Biking, Inline Skating and Wakeboard across the world.

Source: Sports Feature

Proofread by John Devlin.