Chinese mobile manufacturer ZTE has signed a sponsorship agreement with top German football team Borussia Mönchengladbach.

Under the agreement, the telecoms company will become an official co-sponsor and smartphone partner of the Bundesliga stars. At the same time, ZTE has launched new smartphone models, ZTE Blade V7 and ZTE Blade V7 Lite, which will be available from retailers in June.

As Jacky Zhang, CEO of ZTE EMEA and APAC, said, “By signing the agreement with Borussia Mönchengladbach, we have taken a major step toward expanding our position on the German market.”

“We regard China as a highly interesting market and aim to expand our growth there. For this reason, we are delighted to have ZTE on board as a partner that will introduce us to China’s culture. We are confident that both sides will benefit from the partnership.” added Stephan Schippers, CEO of Borussia Mönchengladbach.

Source: sectorpublishingintelligence