Suning Group, the holding company of Chinese Super League side Jiangsu Suning, has announced a new title sponsorship with Jiangsu Ladies Football Club.

Under their sponsorship deal, the team, formerly sponsored by Huatai Securities, has been ranamed as Jiangsu Suning Ladies FC. Besides, the company will support the women’s team who compete in the Chinese Women's Super League, the CFA Women's Championship and the Chinese FA Cup this year.

The financial terms have not been disclosed, but media reports estimated that it may be an RMB eight-digit deal.

As Liu Jun, General Manager of Jiangsu Suning FC, said, “after introducing an effective investment and operation model, we are aiming to promote the development of the ladies club through social images, branding influence and fan engagement. ”

Suning’s involvement in sport began early in 2013, when it invested $250 million in the video website PPTV.com, which helped it position itself as a major digital broadcaster of sports events in the country. Last December, it announced the acquisition of the CSL club Jiangsu Guoxin-Sainty FC from JSGX.

Proofread by John Devlin.