Bayern Munich, last season's Bundesliga champion, announced yesterday (June 14) that it would launch an international office in Shanghai on September 1.
This team, initially comprising six staff, will become the club’s second overseas bureau after New York. Rouven Kasper, currently a Senior Director at Lagardére Sports Germany, has been appointed as local Managing Director in China.
As Jörg Wacker, Bayern München AG board director for internationalisation and strategy, commented: “Based on his many years of experience in sports marketing, Rouven Kasper is the ideal appointment for FC Bayern as head of out Shanghai office. We are certain he and his team in China will help FC Bayern make significant progress in its internationalisation in Asia thanks to their great commitment and expert knowledge.”
“I am delighted at the opportunity to take on this exciting and important task for FC Bayern in China and fill it with life”, Rouven Kasper said “My staff and I will invest great energy in building up a network in China, supporting FC Bayern to the best possible extent in achieving the club’s targets for this market. We will do everything to extend the established and successful local strategy as rapidly as possible, driving forward the club’s internationalisation in Asia.”
Proofread by Sean O Diobhilin