China’s sports and entertainment presenter Damai.cn announced a strategic partnership with the Anschutz Entertainment Group (AEG) in Shanghai last Friday (17th June).

The deal sees Damai become the founding partner and the exclusive ticketing partner of Shanghai Mercedez-Benz Arena, which is under Oriental Pearl Group, AEG Group and NBA.  

The partnership also marks Damai’s official entry into the venue operation area.

“AEG is a leading global sports and entertainment content provider and venue operator, the partnership between Damai and AEG will complement each other with respective advantages in various business,” claimed Xu Wei, Chief Operating Officer of Damai.

Damai also announced a deal with Dalian Arena at the press conference which will see the company become the title sponsor of the Dalian-based sports center.

Damai.cn is a leading sports and entertainment presenter in China. The company has focused its major business on ticketing services over the past few years.

Source: Netease

Proofread by Sean O Diobhilin