China’s leading sports media platform Sina Sports today announced a strategic media partnership with the Amaury Sport Organisation (ASO), organiser of the Tour de France.

The deal sees Sina Sports become an official media partner of the 2016 Tour de France. As part of the agreement, Sina Sports will provide comprehensive media reports around the upcoming cycling event for the Chinese audience. Through a special Chinese-language page and an official Sina Weibo account, Sina Sports will also provide event highlights and other video clips to the audience on a daily basis with the help of ASO.

Sina Sports and ASO hope to help the Chinese audience to become more aware about the sport of cycling and grow their interest in the sport.

The Tour de France is an annual multiple stage cycling race held in France. The 2016 Tour de France is the 103rd edition of the race. It is set to take place between 2nd and 24th July 2016.

Source: Sina Sports

Proofread by Sean O Diobhilin