Chinese digital sports media platform Sina Sports has signed a partnership with the Fédération Équestre Internationale (FEI), the world governing body for equestrian sport. They aim to increase the footprint of the FEI and equestrian sport in China.

This agreement, which runs until the end of 2018, will see Sina Sports launch the “Official Website of the FEI in China” on its digital sports platform. Chinese users will be able to watch content like major FEI events, competition highlights and video interviews via this new portal.

Sina Sports will also support the FEI’s exposure in China through bespoke posts and promotions on Sina Weibo.

“Equestrian sport is growing rapidly in popularity in China and across the Asian continent, and this new partnership with Sina Sports marks another major step by the FEI to reach markets that are incredibly important to the future of our sport,” declared FEI President Ingmar De Vos.

“Sina Sports is proud to be able to give equestrian sports a high profile platform in China,” said Arthur Wei, Vice President of Sina.com and General Manager of Sina Sports.

Source: Equnews

Proofread by Sean O Diobhilin