The 2016 Rio Olympic Games, the largest sports Intellectual Property in the world, concluded on the 22nd August (Beijing Time).

On the afternoon of the 22nd, Mengniu held a strategic news conference with Kunlun Fight in Beijing to announce the escalation of their partnership.

In fact, the two sides previously worked together to promote the new milk products M-PLUS in 2014. This time, Mengniu aims to establish an independent IP company with Kunlun Fight to help the latter become a famous international brand for sports and health. At the same time, Mengniu will benefit from Kunlun Fight too. With the platform of Kunlun Fight, it will continue to provide more milk products to customers and meet their daily needs.

Mengniu has a lot of experience in partnerships with the sports industry. It has been ten years since Mengniu began to cooperate with the NBA. This kind of collaboration will build a new platform for customers to have a healthy lifestyle and eating habits.

Source: Sohu

Proofread by Sean O Diobhilin