On 2nd September, a news conference was held in Beijing to mark Lang Ping’s endorsement of Langjiu. Lang Ping attended the signing ceremony and was glad to be the spokesperson.
Chinese volleyball legend Lang Ping, also known as the "Iron Hammer", is the head coach of the China Women's Volleyball team. She helped the team win the gold medal at the 2016 Rio Olympic Game. Langjiu is a brand of baijiu, a distilled Chinese liquor. Produced by the Langjiu Group, the beverage is distilled from fermented sorghum and now comes in several different varieties.
According to the agreement, the endorsement will be divided into two parts. Firstly, Lang Ping will be the ambassador of the brand’s motto. Secondly, she will be the ambassador of Honghua Langjiu, the core alcohol product of the Langjiu Group.
At present, the advertisement production is under way. As soon as it is finished, it will be released on CCTV 1 in prime time and will also be promoted all over China to further improve the image of the Langjiu Group.
Proofread by Sean O Diobhilin