The 2016-2017 CUBA (Chinese University Basketball Association) season is well under way. Youku has obtained the exclusive media rights to CUBA.

CUBA has been in existence for 18 seasons. It has provided a lot of young talents for the Chinese basketball industry, making it one of the top Chinese campus events. 

Apart from the live broadcasting of hundreds of matches, Youku will also present over 2,000 exclusive matches and more than 5,000 titbits of matches on demand. CUBA lasts for 270 days in total every year, and the rich content resources provide a great opportunity for the marketing and exposure of products and brands.  

Youku will organize a series of offline activities, and produce various online themed programs based on hot topics and market demands, so as to attract the attention of more college student fans. Through the combination of top sponsors, creative strategies and original programs, it will integrate its activities, programs and brand needs.

Source: sports.sohu.com

Proofread by Sean O Diobhilin