LeSports has become a strategic cooperation partner with GSG Sport to jointly engage in youth training for American football. From 2017, LeSports will provide live broadcast and reporting for the Future League organised by GSG Sport. It is reported that 100 teams will compete in the Future League this year.

GSG Sport is a professional American football training agency in China, and has fixed campuses in Beijing and Shanghai. Its curriculum covers students aged from three to twelve years.

American football is attracting and involving more and more Chinese people. NFL China data shows that more than 1.5 million Chinese viewers watched NFL weekly broadcasts during the 2016-2017 season, and those interested in American football reached a figure of 19 million, increasing by 11 times from 6 years ago when the number was only 1.6 million. Data from the National Bureau of Statistics show that there were more than 244 million Chinese aged between 0 and 15 in 2016, which is a huge potential market for American football training. According to Askci forecasts, the scale of the training market for children surpassed 380 billion yuan in 2016.

Source: Jiemian

Proofread by Sean O Diobhilin