Focus Media and WME | IMG China jointly announced on 17th April that they had reached a strategic cooperation. In the next three years, they will work together in the fields of sport, entertainment, fashion, lifestyle etc.
WME | IMG China is reported to seek to enhance its impact through Focus Media’s publicity platform.
"Focus Mediawill bring a more comprehensive branding and advertising package to its advertisers through the addition of new spot advertising and promotional campaigns within sports and entertainment", according to the official press release of WME | IMG.
Announced to be the second biggest media group in China by itself, Focus Media provide advertising platforms covering the life and work of many Chinese city population. Its product lines include advertising commercials in commercial buildings, shopping malls, apartment elevators, large outdoor LCD displays and cinemas.
Source: Sohu