The General Administration of Sport of China announced yesterday on its official website that they have agreed with Chinese sportswear brand Anta for sponsorship of thirteen Chinese national teams from 2018 to 2022.
The General Administration published a notice calling for sponsors in January 2017 and Anta was the only company that responded to the notice.
After negotiations between the two sides, Anta becomes the official sportswear sponsor of these 13 national teams: the short track speed skating team, the speed skating team, the figure skating team, the curling team, the freestyle ski aerial skills team, the snowboard big air team, the snowboard slopestyle team, the snowboard parallel giant slalom team, the sledge team, the bobsled team, the skeleton team, the cross-country skiing team and the Alpine skiing team. The agreement will run from 1st August 2018 to 31st July 2022.
Anta is a well-known Chinese domestic sportswear brand and has been frequently involved in sports sponsorship and the endorsement of athletes.
Source: Sports Money
Proofread by Sean O Diobhilin