On April 19, Chinese MMA brand Kunlun Fight signed a cooperation agreement in Beijing with the Xijiu company from the Maotai Group. Maotai Xijiu becomes the official alcohol drinks for Kunlun Fight in 2017.  

According to Sportsii.cn, the audience of Kunlun Fight is 95% male, 76% aged 20 to 39, 69% with a Bachelor’s degree, and 62% with a monthly salary above RMB 5,000, which shows the audience to be well-educated young to middle-aged males with a relatively high income.

Kunlun Fight is a domestic MMA event in China, and has promoted many kickboxing events across more than ten countries & regions and nearly 50 cities, according to online information. 

Maotai is a famous Chinese spirit brand and also a sponsor of Guizhou Renhe football club. Xijiu, located 50 km away from the Maotai headquarter, became a subsidiary of Maotai in 1998.

Source: Xinhuanet

Proofread by Sean O Diobhilin