On April 20, the consumer electronics company Hisense released an official TV set for 2018 FIFA World Cup, after it had been announced to be an Official Sponsor of the 2018 FIFA World Cup Russia. Fabio Cannavaro, the FIFA World Player of the Year in 2006, Zeng Cheng, the goalkeeper on the China Men's National Football Team and Pan Xiaoting, a famous Nine-ball player will jointly become the Brand Ambassadors for this brand new TV set.
About 2 weeks ago, Hisense became an Official Sponsor of the 2018 FIFA World Cup Russia. It is the second time that Hisense will sponsor world-class football events since they became official sponsors of Euro 2016.
According to Liu Hongxin, President of the Hisense Group,the new TV set, with its ULED screen, is specially designed for the Russia 2018 FIFA World Cup, applying the latest technologies to its apperance, image & and sound quality and viewing experience. There is a special “sports mode” in the operating system of this TV, while there is also a special section for the FIFA World Cup in its Internet content.
As for the target markets, besides China, this TV set will be sold to 30 countries and regions including the UK, France, Germany, Italy, Australia, South Africa and many more.
Proofread by Sean O Diobhilin