According to the Xinhua Agency, Real Madrid recently held a press conference in Beijing to release their new official App for the Chinese market. In a video shown at that press conference, stars of Real Madrid expressed their expectations for this new App.
As the official mobile platform of Real Madrid, this App will deliver detailed information about games and players, as well as news about Real Madrid to their fans. This App includes interactive content, such as experts’ opinions & analyses on certain games, interactive activities and football-related courses for fans. Furthermore, value-added services, including a membership system and an online shopping mall also feature on this App.
As one of the most successful football clubs in Europe and the world, Real Madrid has got a huge fan base with more than 110 million followers in China. Based on this marvellous fan base and their new official App, Real Madrid will organize a series of activities for their Chinese fans. Organizing Chinese fans to watch their Chinese tour games live, as well as establishing fans football teams, are their present priorities, by which they can bridge the gap between the club and their Chinese fans.
Proofread by Sean O Diobhilin