Chinese automobile company Tianjin FAW hosted a ceremony with Tianjin Quanjian Football Club.
At the ceremony, the car company offered two SUVs Junpai D60 and two A-class Junpai A70 to the football club. Fabio Cannavaro, head coach of the club, started one of the cars and hoped that the new gifts would bring good luck to both his team and Tianjin FAW.
As FAW’s management team explained, the car brand was impressed by Quanjian’s outstanding performance and their young fans’ passion, which suited their company’s philosophy. They believe that sports marketing is a great opportunity for them to reach their customers.
Tianjian Quanjian F.C. is a professional Chinese football club currently participating in the Chinese Super League division. The team won the 2016 China League One title by defeating Meizhou Hakka 3–0 and was promoted to the 2017 Chinese Super League.
Proofread by Linda Barouk