October 15, Beijing: On the eve of the upcoming new season of the Chinese Basketball Association (CBA) League which will start on October 21, a press conference was held to introduce some new information about the league. 

The CBA Chairman and CBA Company’s President Yao Ming stated that the 2017/18 season will be a milestone for the league as the CBA Company takes charge of the league’s operation. 

The company will be dedicated to enhancing the league’s branding and business promotions, in order to improve the brand value of the league and the co-development of the company and 20 clubs in the league. 

Some new initiatives taking place in the new season were also announced at the press conference, part of which have been disclosed in a new competition plan for the 2017-2022 seasons of the CBA League. Meanwhile, the official Weibo and WeChat accounts of the league have recently been launched.  

What is worth mentioning is the groundbreaking sponsorship roster for the new season. It was announced at the press conference that China Life Insurance (Group) Company had become the first ever main sponsor of the league for the next 3 years, acquiring the rights in banking and insurance services.

Alongside China Life, other companies and brands have joined forces with the league. The full list of league sponsors is as follow:

Source: 163.com 

Proofread by Raymond Fitzpatrick