October 25, Beijing: Modern Sky, a leading music company in China, have officially launched their new sports-focused label, Modern Sky Sports.
By launching this sports label, the company hope to start creating a lifestyle integrating music and sports for the young. Their first call-to-action is to introduce and operate the Wanderlust Festival, a summer festival originating in the U.S. featuring music and yoga, to the Greater China Region.
According to Sean Hoess, Co-owner at Wanderlust Festival, LLC, in Wanderlust, they are aiming at helping people find their "true north" and live a healthy and energetic life. This partnership also allows Wanderlust to find their "true north".
In the future, Modern Sky Sports will launch their original sports events including sports workshops and an indoor sports day. Mega events such as outdoor sports festivals and yoga festivals will also be staged by themselves or by partnering with other sports companies.
Meanwhile, Modern Sky Sports will sign up some elite fitness coaches and Key Opinion Leaders (KOL) from the sports and fitness areas. Fitness TV shows featuring music and sports aspects will be produced and broadcasted online.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick