The Chinese sports brand Huima has signed an agreement with Fundación Lucentum Baloncesto Alicante, a professional basketball club based in Valencian Community, Spain.

Under this partnership, Huima will support the club and help strengthen the communication between Chinese and overseas basketball clubs. The two sides have also reached an initial agreement in basketball training for teenagers in 3 years. 

This partnership also brings a new opportunity to Huima. Li Hui from Huima stated that the brand has entered the European market and will have further promotional opportunities in Spain based on this partnership. 

For the domestic market, Li disclosed that Huima will continue to partner with sports bureaus and education administrations of provinces and cities to help promote sports in schools. The brand will also develop further partnerships with domestic professional football clubs like Henan Jianye and Guangzhou R&F, in order to engage more football fans for their brand. 

Headquartered in Zhuhai, Guangdong Province, Huima is a sports company focusing on promoting the development of sports in Chinese primary and middle schools.

Source: Baidu

Proofread by William Logsdon