Real Sociedad in La liga announced that it reached an agreement with their main sponsor Qbao.com. According to this agreement, they would open an official Weibo account for promoting the club image to Chinese fans. Real Sociedad would issue club news on Weibo account.
Real Sociedad was founded in 1909. Qbao.com started sponsoring them from this season. Besides Real Sociedad, Vallecano is another team Qbao.com invested. Some Chinese fans also went to Spain to watch the matches. Chinese fans in Shanghai dropped the party and enjoyed the game Real Sociedad VS Vallecano.
With this social media channel, Real Sociedad could spread its influence on the most popular social media channel in China, and attract more Chinese fans.
According to the report, Real Sociedad will come to China for business matches. One of the matches is going to be in Nanjing, the headquarter of Qbao.com. "I am looking forward to the tour in China. I have visited China every year since 1993. I have been to Nanjing. It is a fabulous city." Joaquin, the Chairman of Real Sociedad said. The agenda of the tour is to be determined later.