Chinese teen singer and dancer, Jackson Yee, has become the brand ambassador and first global youth creative officer for Adidas NEO, according to an official Sina Weibo post by the German sportswear brand.
This news was released on November 27, one day before Yee’s 17th birthday. Using ‘Live Restless’ as a slogan, the Adidas NEO said it will give 1128 gifts for fans to celebrate Yee’s birthday.
Chinese young celebrities Dilraba Dilmurat, Ryan Zheng and Amber Kuo are also ambassadors of the Adidas NEO family.
Yee, a member of the Chinese teen idol group Tfboys, is one of the most influential teen idols in China with over millions of followers on Weibo. He also plays a role as ambassador for charity organizations and holds many commercial endorsements.
Adidas also launched two co-branded products, a 499-yuan pullover and a 999-yuan down jacket, which has caused many consumers to go crazy over getting one.
Proofread by William Logsdon