On the 361st day of 2017, December 26, the Chinese sportswear brand 361° announced that they would carry out a series of marketing projects for the 2018 Asian Games, which will take place in Jakarta, Indonesia next year.
In fact, 361° launched their first four marketing projects in August, 2017, covering products marketing, Asian Games merchandise promotion, consumer demands incentive and torchbearers selection. At the press conference on December 26, the brand announced a new marketing project, partnering with the content department of Taobao, a Chinese online shopping website owned by Alibaba Group.
Based on the partnership agreement, 361° and Taobao’s content department will work together to carry out online selection of torchbearers for the Asian Games 2018. Meanwhile, they will also jointly stream the 2018 Asian Games torch relay and create more content related to the Games, in order to engage more young people to follow the Games.
At the press conference, 361° unveiled ambassadors for promoting the 2018 Asian Games, including Shanghai Sharks’ star Jimmer Fredette, China’s national swimming team’s swimmer Liu Xiang and Chinese singer Wei Chen.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick