361 Degrees, one of the leading sports brand enterprises in China, lately announced that it would launch a new line of football boots in September this year.

Following the recent initiatives to prioritize football in primary and middle schools across the country, the Company has developed four new football boots and one training shoe.

They will be manufactured by a leading Sino-Foreign joint venture based in Qingyuan City in Guangdong which has produced for many leading international brands.

Although the Company has always had football trainers in its range of products, the new series have been developed to a new level of functionality and performance and will drive higher the brand value. There will also be an accompanying range of football accessories.

Mr. Ding Wuhao, President and Executive Director of 361 Degrees, remarked, “We are committed to help develop the popularity of the game by introducing to the market a highly competitive range of valued products that are not only attractively designed and of a high quality but also extremely affordable.”

Ding continued, “our nationwide retailers enjoy good standing in the local community and have access to schools and local clubs.”