Chinese giant beer producer, Snow, has lately established strategic partnership with LFP (Liga de Fútbol Profesional) in Beijing where the singing ceremony was held, reported by China Youth News.

Zeng Shenping, the marketing director of Snow, along with Javier Tebas and Adolf Balas, the president of LFP and the global marketing director respectively, all showed up at the ceremony.

It was revealed that 20 La Liga football clubs and their players would join LFP for the promoting campaign of Chinese beer giant, Snow.

As Zeng stated, the deal agreed includes branding promotions of both Snow and Kingway.

Tebas noted that Snow would take advantage of LFP's global significance in popularity and fan base to increase brand perception.

Snow could use the media platforms of LFP as well to deploy branding strategies, Tebas continued.

In the meantime, LFP makes much account of China's marketplace, said by Tebas.

Accordingly, LFP has rescheduled the timetable of La Liga in favor of supporters in China.

Source: China Youth News