SOXNA has reached an agreement with Adidas Italy to manage AC Milan product licenses in Greater China after the outstanding work performed last year with Real Madrid product licenses.

Since 2013 SOXNA has been the exclusive representative for all Real Madrid C.F. product licenses in Greater China, the agreement will be valid until 2016. As part of this agreement, in the last year SOXNA closed several deals with important Chinese companies to develop the sale of Real Madrid products in China, such as personal care products, phone accessories and sunglasses.

This agreement has been reached during a trip to Milan, where SOXNA’s CEO, Mr. Miguel Angel Hernández and Mr. Javier Guerrero, CMO of the company, had the chance to meet executives from A.C. Milan in order to explore other lines of cooperation with the Italian giant.

Original title by: Soxna.com AC Milan licesing business in China