Alisports has recently signed a strategic partnership deal with International Sports Group (ISG), the exclusive operating agency of NIKE International Sports Camps in Greater China.
The two sides have agreed to seek further co-operation within the sports industry, especially around aspects of youth training like e-commerce, sports media and digital education.
The pair have now launched their co-branded online stores. They are also looking to set up Nike basketball and football camps in 7 Chinese cities, namely Hong Kong, Shanghai, Hangzhou, Wuxi, Changsha, Hefei and Guiyang. Digital media will be introduced into the project to improve the sharing of training details.
“Youth training is playing an extraordinary part in boosting the Chinese sports industry,” stated Li Feng, Alisports Vice President.
“We are convinced that our partnership will help Chinese youngsters realize their dreams in sport.” he added.
Yang Shangren, founder and CEO of ISG showed his expectations, “With the support of Alisports’ great experience in e-commerce, media and digital technology, it is hoped that we can fully exploit the potential of sports training in China.”
Source: Sohu Sports
Proofread by Sean O Diobhilin