China Economic Weekly (CEWeekly) has reported that the CBA League (Beijing) Sports Company have signed up with the Chinese travel website, Ctrip, making the latter the first ever travel brand partner of the CBA League.
As CEWeekly said, Ctrip will act as one of the Official Partners of the CBA League for the 2017/2018 season. The travel website expects to find new opportunities in serving the basketball fans in China and all over the world who want to go and watch CBA games. while the league will try to leverage Ctrip’s websites to attract more people courtside.
It is not hard to see that this season the CBA league has made huge strides in its business development than in the past. This year, nearly 20 brands have joined forces with the CBA league with the Chinese insurance company China Life becoming the first ever major sponsor of the league.
Ctrip, founded in 1999 and headquartered in Shanghai, is a Chinese provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management.
Prior to sponsoring the CBA league, Ctrip has acted as one of the official partners of the 2016 Shanghai International Marathon.
Proofread by Raymond Fitzpatrick