Not Logged In
Industry news In-depth Data reports Calendars About us Contact us

Reebok Classic sign up Song Qian as new ambassador

By Nong Ruowen 05 Feb 2018

Song Qian

The global footwear and apparel brand Reebok has announced on its official Weibo account that its subsidiary brand, Reebok Classic, has welcomed Song Qian as their new ambassador for the Greater China Region. 

Reebok Classic is a lifestyle shoe brand with a large catalog of athletic shoes that have become popular casual wear. The brand has evolved its styles from the Classic Leather, the Workout, the Ex-O-Fit, the Newport Classic and the Freestyle. The Reebok Classic portfolio also includes Retro Running, Retro Basketball, InstaPump Fury and contemporary styles. 

Song Qian, known professionally as Victoria or Victoria Song, is a Chinese singer, dancer and actress based in South Korea and China. She debuted as a member of South Korean girl group f(x) in September 2009. 

In the past year, Reebok has engaged some popular stars in China as its ambassadors. In 2017, the 81-year-old actor and catwalk model Wang Deshun, 31-year-old actress Yuan Shanshan and the 18-year-old actor Wu Lei became Reebok Fitness ambassadors for the Greater China Region. 

Reebok Classic also in 2017, signed up the Hong Kong actor Chen Weiting, who has become an idol among young people. With his fashionable clothing style, Chen has stolen the spotlight in the entertainment industry. 

The actor endorses the classic series released in May 2017 such as the Aztec, Zoku, Furylite Slip-on and many others. In early 2017 the Reebok Pump Supremes appeared in some of Chen Weiting's social network photos. He has also been photographed at the airport wearing his Reebok FuryLite.

Source: Weibo

Proofread by Raymond Fitzpatrick

Please log in to make a comment.