On April 4, Bank of Langfang CO., LTD. was named an official partner of Hebei China Fortune FC for the 2018 Chinese Super League (CSL) season.
Under their strategic partnership, Bank of Langfang is expected to provide customized financial products and services for football fans, including co-branded credit cards, trading cards and other exclusive financial products.
The bank will also establish a football culture platform by setting up interactive zones at over 80 locations and provide football culture experiences and unique peripheral products to local communities.
The 18-year-old financial company is set to offer privileged viewership access, organize mascot selections as well as launch big-screen viewing programs along with fan open days and fan leagues. At the same time, the two sides also have plans to host theme charity campaigns attended by football stars and coaches throughout campuses and communities.
In the 2018 CSL season, Hebei China Fortune has moved its home stadium from Qinhuangdao to the 30,000-seat Langfang Stadium in Hebei Province. The current owner of the team is the Chinese real estate developer, China Fortune Land Development, who took over the club on 27 January 2015.
Source: report.hebei.com.cn
Proofread by William Logsdon