The Chinese real estate information-based online platform, Anjuke, has joined brands like Mercedes-Benz, Eastroc Super Drink, and Mafengwo to become a sponsor of CCTV broadcasts of the 2018 FIFA World Cup, according to the company’s official WeChat post on April 9.
As the platform wrote in the post, “As the new CCTV broadcast sponsor of the 2018 FIFA World Cup, Anjuke is expected to provide extraordinary customer resources by making full use of CCTV and the World Cup’s influence. The new deal is a reflection of our strength as one of leading brands in the industry, and will give us more supports to offer better solutions and services for agents and customers.”
According to open data, there were 790 million viewers in China who watched the 2014 World Cup and related programs via CCTV, creating a record 3.4 billion hours of watch time. The average ratings on litigious CCTV grew by 13% driven by the 2014 World Cup.
In this regard, CCTV has become a popular platform where brands can connect with the World Cup to boost their international image and reach an increasing number of target customers. In February, CCTV announced its “Top Partners of CCTV Broadcasts of the 2018 FIFA World Cup” and “Sponsors of CCTV Broadcasts of the 2018 FIFA World Cup” for the 2018 football event.
Proofread by William Logsdon