On May 25, at a press conference by the sports brand Agnite, Wu Chun, the well-known actor and singer in China was officially announced as the brand’s new ambassador.
Agnite is an independent sub-brand of the famous Chinese office stationery brand Deli. It has been operated independently by Ningbo Agnite Sports Goods Ltd. since it was established in April 2017.
Agnite has over 300 product types covering 12 categories. Its primary logo was inspired by Da Vinci’s masterpiece “The Vitruvius Man”, which depicts the proportions of the human body. Its English name “Agnite” is derived from the English word “ignite”.
The establishment of Agnite marked the entrance of Deli into the sporting goods industry. With the rapid development of the sports consumer market and public fitness industry in China, the sporting goods industry is showing tremendous attraction.
The Bruneian actor Wu Chun who has starred in a lot of movies and TV shows, as well as entertainment shows, such as Season 5 of Where Are We Going, Dad? has earned quite a good reputation and numerous fans in mainland China.
Mr Shang, Brand Director of Agnite, shared the brand’s “Sports Evolution Theory” stating that “Sports is not only about the brief satisfaction of shedding sweat, or simply getting fit. Try to step out of the boring comfort zone, pursue a better self, and enjoy the happiness brought by exercise.” This is exactly the evolution theory of Agnite that Wu Chun strongly favors.
At the press conference, Agnite launched a “Chun” basketball customized for Wu Chun and announced that these basketballs would be used as give-away prizes to lucky interactive followers on its official Weibo and Wechat accounts.
Proofread by Raymond Fitzpatrick