The Finnish winter sports sportswear brand, ONE WAY, has signed a sponsorship agreement with the General Administration of Sport of China Winter Sports Administration Center, becoming the Sports Equipment Partner from 2018-2022.
Under the partnership, ONE WAY will provide professional sportswear for competition, training and casual wear for seven Chinese national winter sports teams, including the freestyle skiing half-pipe team, freestyle skiing slopestyle team, freestyle skiing ski cross team, snowboard cross team, ski jumping team, the biathlon team and the nordic combined team. They will also provide competition sportswear that the seven Chinese national teams will wear at Beijing 2022.
It is not the first time ONE WAY has formed a partnership with Chinese national teams. From 2014 to 2018, ONE WAY sponsored five Chinese winter sports teams, including the cross-country skiing team, biathlon team, snowboard slalom team, freestyle skiing half pipe and the ski jumping team.
ONE WAY entered the Chinese market in 2014. They focus on skiing, cycling and outdoor sports in this market. In 2014, they also started a partnership with the Chinese Ski Association to sponsor Chinese national skiing teams.
Proofread by Raymond Fitzpatrick