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China Asset Management continues its sponsorship of the Beijing Marathon

By Andrea Huang 16 Aug 2018

China Asset Management will continue to sponsor the Beijing Marathon which will take place on September 16 in Beijing. It is the fifth consecutive year that China Asset Management has sponsored the road race event as the exclusive security and fund partner. 

The company will be one of the Official Sponsors of Beijing Marathon, the fourth tier of sponsors. According to online reports, they will continue to support activities of the official Beijing Marathon cheerleading team and will carry on supporting runners in the events. After registering for the 2018 Beijing Marathon. Participants can log in to their accounts on the China Asset Management website to receive money (CNY20 in 2017) from the company. They plan to give out a total of CNY200,000. 

In addition, China Asset Management have signed up the Rio 2016 20km Race Walk Womens Champion, LIU Hong, as their sports ambassador, to promote the marathon’s spirit. 

One of the reasons that China Asset Management continues to sponsor the Beijing Marathon is that they value the fact that a marathon is an endurance sport. It is similar to making investments and managing assets. Both require patience and consistency. 

On the other hand, the Beijing Marathon is one of the best and most long-lasting marathons in China (inaugurated in 1981). It is not only held in the capital of China, but  is also an IAAF Gold Label Road Race. 

China Asset Management is reportedly going to sponsor the race until 2022. 


Proofread by Raymond Fitzpatrick

Tags: marathon
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