FINA, the international federation for water sports has partnered with Shanghai Pudong Development Bank Credit Card Center on two upcoming FINA events, the FINA Swimming World Cup 2018 and the 14th FINA World Swimming Championships (25m) 2018, both taking place in China. 

SPD Bank Credit Card Center becomes the Official Partner of the two events, as well as the worldwide exclusive FINA Partner for Banking and Credit Card Services, according to the announcement made by FINA on August 28 via Weibo and other media channels in China. 

This is the first time that SPD Bank Credit Card Center has partnered with FINA in sports marketing. Through this partnership, SPD Bank Credit Card Center hopes to communicate its brand concept of encouraging healthy lifestyles, help young people enjoy their dreams and to further increase its brand awareness and influences around the world. 

SPD Bank Credit Card Center will also explore new business models of “consumption financing + sports”, bringing more services and products to young customers. 

The 2018 FINA Swimming World Cup Beijing stop will be held from November 2 to 4 with  the FINA World Swimming Championships (25m) 2018 taking place in Hangzhou from December 11 to 16. 

SPD Bank, established in 1992, is a joint-stock commercial bank headquartered in Shanghai. It provides both individual facing and corporate-facing services and products. 

Reference: Weibo

Proofread by Raymond Fitzpatrick