Jingdong Sports, the sports division of the Chinese e-commerce giant Jingdong is to sponsor the 2018 Shanghai International Marathon as an Event Supporter and exclusive E-commerce Partner.
The 2018 Shanghai International Marathon opened registration on August 24 for the marathon which will take place on November 18.
An online flagship store for the Shanghai International Marathon has been opened on Jingdong.com. Sports fans can access this online store by going to the Jingdong website directly or by clicking the entry link of the store on the Shanghai International Marathon Official website to make purchases. Jingdong Sports will also collaborate with two other sponsors of the marathon, Nike and Industrial Bank Co., Ltd, to run a number of activities and promotions on the flagship store website.
Jingdong Sports will also cooperate with Nike to provide more services for runners. It will launch a running channel within its sports services channel, recommending professional Nike running equipment, sharing knowledge and accepting second-hand clothes.
Jingdong Sports will also join hands with Jingdong Charity, Shanghai International Marathon Charity and the Shanghai Sports Development Foundation to support an educational charity project organized by the China Social Welfare Foundation and to raise money and donations for schools in rural areas.
Jingdong Sports focuses on the selling of sports apparel and equipment and has been quite active recently in marketing itself in China.
Proofread by Raymond Fitzpatrick