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CBA to add two new digital media partners

By Andrea Huang 29 Sep 2018

There are only three weeks to the new season of the Chinese Basketball Association League and there is news that the league has added two new online media partners. 

According to the Chinese online media Jiemian, Alibaba’s Youku and China Mobile’s Migu Video have bought the digital broadcasting rights for the 2018/2019 season. 

The two new media partnerships still need to be officially announced but Youku seems to be organizing a press conference on October 18 to announce the news. 

What’s more, it has been reported that one of the existing three digital media partners of CBA, the CCTV 5 mobile app, Tencent Sports and, has transferred their rights to either Youku or Migu, making itself an affiliated partner to broadcast some games of the league. It has also been reported that the existing partner signed a three-year deal with CBA. As CCTV 5 have signed a ten-year full media partnership with CBA, it is unlikely to be CCTV 5. Tencent Sports and both signed three-year deals with the CBA before the start of the 2017/2018 season but details of this news have not yet been confirmed. 

Reference: Wu Li Redian

Proofread by Raymond Fitzpatrick

Tags: CBA
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