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By NBA China 08 Oct 2018

SHENZHEN, Oct. 8, 2018 - X Financial and NBA China announced today a multiyear marketing partnership that makes the company an official marketing partner of NBA China.  X Financial is a leading technology-driven personal finance company in China and the partnership is NBA China’s first in this category.  

The announcement was made today at a press conference in Shenzhen by Tang Yue, Founder and Chairman of X Financial, Cheng Shaoyong, President of X Financial, NBA Deputy Commissioner Mark Tatum and NBA China CEO Derek Chang, who were joined by NBA Legend, eight-time NBA All-Star and four-time NBA Defensive Player of the Year Dikembe Mutombo, the Philadelphia 76ers dance team, and Chinese actor Zhang Zhehan.

Starting with the 2018-19 NBA season, NBA China will integrate X Financial and its brands, including Xiaoying Wealth Management and Xiaoying Card Loan into NBA’s marketing and media platforms to share the excitement of X Financial’s business with NBA fans.  X Financial will also bring NBA players and legends to China to interact with fans and grow the game.

As the official marketing partner of NBA China Games 2018, X Financial activated around the games with extensive brand inclusion on and off the court.  In addition, the company hosted the "X Financial Basketball Club", a fan interactive event in Beijing on Sept. 15-16 where lucky fans won the tickets to NBA Fan Day in Shanghai on Oct. 4, the day before the Dallas Mavericks and Philadelphia 76ers play in Shanghai.

“We appreciate X Financial’s genuine passion for basketball and we are thrilled to welcome them to the NBA family,” said NBA China CEO Derek Chang.  “The NBA is excited to introduce X Financial into our platforms in China to connect with fans and to celebrate our game.”

“X Financial just got listed on the New York Stock Exchange and we consider it X Financial’s adult ceremony,” said by Tang Yue, Founder and Chairman of X Financial.  “We appreciate the core values that the NBA represents and we share the same vision with the NBA which is to encourage people to chase their dreams and be the best version of themselves.”

About NBA China

The NBA’s entity that conducts all of the league’s businesses in China was formed in January 2008 after its first office opened in Hong Kong in 1992.  The NBA currently has relationships with a network of television and digital media outlets in China, including a 30-plus years partnership with CCTV.  The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based and international corporations.  

NBA licensed apparel and footwear are available through retail and authorized online stores on e-commerce and social media platforms, including,,, and  In 2004, the NBA became the first American professional sports league to play games in China.  Following NBA China Games 2018, 17 NBA teams will have played 26 games in China.

About X Financial

X Financial (NYSE: XYF) is a leading technology-driven personal finance company in China focused on serving China’s underserved prime borrowers and mass affluent investors, according to Oliver Wyman Report. The Company’s platform, empowered by its risk management capabilities and technology, efficiently matches borrowers’ loan requests with investors’ investment demands and executes loan and investment transactions to provide borrowers with prompt funding, enabling X Financial to satisfy the financing needs of borrowers and meet the investment demands of investors.  The Company utilizes data-driven and technology-empowered credit analysis and protection offered by ZhongAn’s credit insurance on its investment products which significantly enhances investor confidence.  The strong credit performance and underlying insurance protection of the loans that the Company facilitates and its proven risk management and credit assessment capabilities enable it to attract a diversified and low-cost funding base to support its growth.

Tags: NBA China
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