Chinese kitchen appliance manufacturer, Vatti, who has become well-known lately in the field of sports marketing, has partnered with the Chinese Football Association and Chinese national football teams (Team China). The brand announced the news via their website on October 1, China National Day.
After partnering with the French national football team and Thierry Henry before the 2018 FIFA World Cup, the brand describes this new partnership as a move towards becoming a real Chinese brand by supporting the Chinese national football teams. The timing of the announcement apparently also tries to convey this.
Vatti say in the announcement that the “impossible will eventually become possible, just like they believe that Chinese products can be global products.”
There have been no other online disclosures as to the details of the deal yet.
Proofread by Raymond Fitzpatrick