The HSBC BWF World Tour Finals 2018 to be held in Guangzhou, China from December 12 to 16, 2018, has signed two new sponsors, Guangzhou R&F Group and Chery Automobile.
It is the first time that the R&F Group have partnered with BWF and they hope to spread positive life attitudes, help form happy and harmonious communities and contribute to the national movement of sports and health.
During the 2018 BWF World Tour Finals, R&F Group will host rich end-of-year real estate exhibitions at the Tianhe Sports Stadium. At the same time, they will offer discounts and gifts to purchase houses in many of their residential areas.
Guangzhou is the birthplace of R&F and R&F are also the owners/sponsors of the Chinese Super League team, Guangzhou R&F.
Chery and BWF announced the partnership on November 16, with Chery becoming the Official Partner of the 2018 BWF World Tour Finals and one of the Chery models, the Arrizo GX, becoming the Official Designated Car of the event.
Chery have organized an official array of Arrizo GX cars to provide services for the upcoming tournament.
Through this new partnership, Chery hope to increase the brand awareness of the Arrizo GX series and Chery internationally.
References: China Times, Sina
Proofread by Raymond Fitzpatrick